Most business owners don’t want to rest on their laurels. Even if they are making profits, they can always make more. Unless everyone in the world is using their product, then they still have work to do. If this is your philosophy, then keep reading to find out how to hook your next big account.

How to Attract A New Client

First, perform some background work. The best presentations begin before you have even put pen to paper. How can you create an effective presentation without knowing who your potential clients are and what they need?

So, find out all that you can about your clients. Any information can be helpful to building a convincing sales pitch. Analyze your customers from all sides to see where you can get a foothold.

Ask questions. What do potential clients want from you? For an online business, set up questionnaires or ask these questions in blog posts and wait for feedback. If you can talk to the potential client before pitching to them, then do so. One, it shows interest in their needs and it also means you are doing your due diligence.

Create a presentation that has your client’s need at heart. It is easy to pitch a product and forget all about the client. But, if you want them to actively listen to you, then you need to integrate them into the equation from the word go.

Here’s an example. If your client is sensitive about animal rights, then don’t give them the hard line kind of presentation. Show that your product is sensitive as well by demonstrating that no animal testing was used in the making of your product. Small things like that can make all the difference to your client.

Command the room when you make a presentation. Arrive early and set up your projector, slideshow or PowerPoint. Now you know that everything works and can just about guarantee that there won’t be any glitches. Also, arrange the furniture so that all eyes focus on you without anyone having to turn or crane their necks.

Choose the optimal time for your presentation. If you have been offered the spot right before lunch or quitting time, reschedule when you can have an early morning slot. The client will be more alert and focused on what you have to say.

Offer practical examples in your presentation. This means tell a story that relates to your product and the ability of said product to meet this client’s needs. A lot of technical jargon won’t convince them to buy. Everyone tries that approach. Make yours stand out.

Are you in need of new clients? Learn how to capture and keep their attention until the deal is closed.

This might seem non-sensical at first. Afterall, the client is the one paying you, so shouldn’t they have complete control? The simple answer is no, and here’s why. Quite often, clients don’t know exactly what they want, and quite often, they have no idea what kind of time or effort goes into the services you provide.

This means that if you constantly defer to the client to ask them what they’d like over the course of your project, you may find yourself giving them choices that they don’t need to be making, and aren’t really necessarily capable of making. This can turn an otherwise simple project into a nightmare.

If you’re working on an hourly basis, then clients making changes left right and center might not be a big deal since the more changes they make, the more hours you’ll bill. However, if you’re working on a per project basis, then the fewer changes and alterations you have, the better. And this means that if you can keep as much control over the details of the project as possible, you’ll end up having to deal with far less revisions.

The reality is, if you defer to the client for input on every small detail, they’ll probably end up asking for things that might be outside the scope of the price you quoted or impossible due to time restrictions. However, had you just made those decisions yourself, you’d never have had to deal with that at all.

Always make sure that everything that you’re going to deliver and all details are worked out and carved in stone contractually before you start a project. If your client doesn’t know exactly what they want, then either have them think harder about their requirements, or make it very clear to them that further revisions or changes will be billed on top of the initial price.

Some clients will try to work you to death for the least amount of money possible, and these aren’t the kind of clients you want to deal with. Avoid that problem by making sure that any time a project isn’t clearly defined from the start, that the clients understand that either a) creative control is in your hands or b) that they have the option of asking for revisions, but they will be billed for any changes that require extra time or work.