However, some squeeze pages work better than others. If you’re looking to build an email list or your existing sign-up form isn’t meeting expectations, here are a few tips and strategies to build a killer squeeze page.

#1 Keywords

Visitors have arrived at your squeeze page because they searched for your information. They’ve used keywords to find you. Make sure those same keywords are represented in the content on your squeeze page.

For example, if you are using PPC to drive traffic to a squeeze page, make sure the keywords represented in your ad are also in your page’s contents. A PPC ad advertising fat loss for teens should lead to a squeeze page offering a report on fat loss for teens. This may mean that you have to create several squeeze pages. Each page will address a unique keyword and/or target audience.

Test and track your keywords for conversion rates. Chances are, the more targeted your squeeze page, the better your opt-in results.

#2 Benefits

Just like a good sales page, your squeeze page needs to offer value. Prospects want to know what’s in it for them. What are the benefits of signing up? If you’re offering a free report, then stress the value they’ll receive from the free report. If you’re offering a weekly newsletter, then let them know why it’s such a great newsletter.

Remember, features are different from benefits. The fact that your newsletter is sent daily isn’t a benefit. It’s a feature. The benefit is that they’ll receive the latest news in their email box every morning. They’ll be able to break the news to their colleagues and be “in the know.”

#3 Your call to action

Remember to tell them what to do. It may be obvious they need to provide their email. However, it’s important to tell them. Include a call to action. Also include a privacy statement. For example, “We never sell, rent or lend your email address to anyone.” This extra bit instills confidence in prospects that may be leery.

Make sure your squeeze page isn’t too long. Don’t ask for more than a simple email address. You can also ask for a first name but keep it simple. Your squeeze page should ideally fit above the fold. This means that all of the copy should be on your prospect’s screen. They shouldn’t need to scroll to read more.

Keep it simple, attractive and to the point. And of course, with any sales and marketing efforts, test and track. Find out what works best for your prospects. Test and track headlines. Test and track your call to action. Test and track design elements, too. With a little time and attention you can have a killer squeeze page. You can meet your email list goals.

However, many business owners don’t know the simple secrets to writing effective pay-per-click ads. Here are three secrets to writing effective PPC ads.

#1 Place your keywords in your headline. You have twenty-five characters to use in your headline. Make sure that your keywords are there before you worry about the remaining characters. Once you have your keywords chosen and placed in your headline, then focus on the goal for your advertisement.

For example, are you giving away information? Then consider power words like Discover, Learn, Secrets and so on. Spend some time crafting two headlines that will capture the attention of your audience. Split test the headlines for maximum effectiveness and return on investment.

#2 Use your two body copy lines effectively. For your two body copy lines you have thirty five characters for each line. That gives you a total of seventy to work with. PPC experts have found that most ads are more effective if you list benefits first and then your offer.

For example, if you’re offering a free parenting report to build your opt in list for your parenting website then your benefit and offer might be:

Discover how to talk to your kids so they
will listen – Download Your Free Report

Download your free report is your offer and call to action combined. The benefit is that children will listen to their parents. Learn to identify the benefits for your product or service and to explain them succinctly. The benefit must match the keyword used in the headline and targeted in the advertisement.

#3 The final piece of your PPC ad puzzle is your URL. The URL displayed can be different from the actual URL. This is another piece to test along with everything else about your advertisement. Make sure the URL is relevant to your advertisement.

For example, continuing with the parenting report advertisement example a URL that looks like this: www.sarajaneschatblog.com/free_report isn’t going to grab as much attention as www.freeparentingreport.com

Finally, writing your pay-per-click ad is only the beginning. You won’t know what’s truly effective for your audience until you run split tests for your ads. Test your headline, benefits, call to action and offer. And don’t forget to split test your URL too. Every percentage increase in your click through rate is more traffic, more profits and one step closer to your business goals.

One advertising medium that it is very easy to overlook though is the advertising program run by Facebook. Advertising on Facebook gives companies the ability to target their advertising efforts with laser accuracy while staying within almost any budget.

While Facebook does offer larger, more expensive campaigns for companies willing to shell out the kind of big bucks necessary for a large campaign with such a popular site, in this article we’ll focus on the benefits of using Facebook’s user ad publishing system, which any Facebook user can utilize.

The types of ads produced by Facebook’s user ad manager are the ones you’ll see on the far right hand side of the page while you’re surfing Facebook profiles. They are simple box ads with a title/link, a short description and an optional image.

Targeting:

The real attraction with Facebook ads is the ability for the user to target their ads with exceptional precision. Facebook ads can be targeted using the following parameters.

Geographic: When creating a Facebook ad, you begin by targeting geographically by country, state/province or city, depending on how narrow you want your geographical focus to be.

Age and Sex: You can specify your audience to be male, female or both, within any age range between 13 to 65. If you want your ad to show only to 23 year old men, then your ads won’t be shown to anyone outside of that demographic.

Keywords: This optional field will narrow your audience based on trigger words that occur in their Facebook profiles. Using a lot of keywords will generally drastically narrow your audience.

Education: You can choose to target by education with options including college grad, in college and in high school. If you select a single option, you can further narrow your targeting down to specific schools and even specific majors.

Workplaces: While Facebook is populated mostly by students, many workplaces have their own Facebook groups where employees chat and post information. You can use this field to target specific workplaces.

Relationship Status and Sexual Orientation: Finally, you can target your audience using relationship status (single, in a relationship, engaged, married) and sexual orientation (interested in men or interested in women).

After choosing all of the targeting factors for your ad, the Facebook ad manager will display the approximate number of users your that make up your targeted group. For instance, targeting people in the United States of all ages and all sexes, with no limiting factors chosen gives an approximate audience size of just over 42 million people. Meanwhile, choosing to target single men between the ages of 18 and 25 in Providence, Rhode Island yields an approximate audience size of 12,480 people.

Payment:

When putting up a Facebook ad, you have a couple of options as to how you want to pay for your message to be distributed among your target audience. The first option is Pay Per Click or PPC for short. This is the same system as most Google Adwords users will be familiar with, in which you bid a certain price that is the maximum you’re willing to pay for someone to click on your link and come to your site, and you’re charged a certain price at or below that bid (depending on competition) every time your ad is clicked through. This model works very well for campaigns in which your goal is to bring traffic to your website or landing page. The real benefit is that you only pay when a viewer takes action by clicking on your ad.

The second option is the CPM option, in which you pay not for clicks, but for views. In this option you set a bid that is the highest price you are willing to spend for your ad to be viewed 1000 times. A view constitutes any time your ad is shown on a users screen and 1000 views normally goes by very quickly! This model works very well for ads that have been proven to have exceptionally high click through rates. If you know that your ad will receive a lot of clicks, choosing the PPC model could end up costing an arm and a leg, whereas choosing the CPM model may cost you significantly less.

Optimization:

Writing Facebook ads optimally is generally the same as writing most other small format ads for the internet, which is covered in other posts and as such will not be discussed in detail here. However, one unique aspect of Facebook ads in relation to many other ad services is the ability to include a picture with your ad. This is an often overlooked, but extremely valuable option. When making facebook ads, always opt to put in an image. The better the image matches your ad, the better it will do, but overall, leaving an image out is normally a good way to make sure your ad doesn’t get noticed.